Insights.
Practical website notes, workshop recaps and project updates from Reach Digital's work with Melbourne businesses, service providers and community organisations.
Insights articles
- 01Why 100% page speed is the wrong targetPage speed matters when it helps visitors reach the content they need. A perfect score matters less than fixing the issues that slow down a real business website.
- 02Why page speed still matters for service business websitesPage speed affects whether a visitor sees the content they came for. This video resource looks at how much page speed really matters, and where the real gains come from.
- 03Responsive web design in MelbourneResponsive web design works best when the page structure and content answer the visitor's question clearly. Reach Digital's own responsive site redesign shows how design, content and search visibility work together.
- 04Is your website mobile ready?Mobile readiness is still worth checking honestly. The specific testing tool referenced here has moved on, but the underlying website lesson has not.
- 05Creating videos for YouTube and websitesVideo helps service businesses explain what they do before someone makes an enquiry. This Maroondah BizWeek workshop in Victoria covered practical planning, filming and YouTube publishing for small business websites.
- 06Creating effective videos for websitesVideo can make a small business website easier to understand. This Business Victoria Small Business Festival session brought practical website video advice to businesses in the Casey and Cardinia region.
- 07How to edit videos on YouTubeEditing helps a business video stay clear, focused and useful on a website. This Reach Digital workshop resource explains the durable basics of cutting footage, improving sound and preparing video for YouTube.
- 08Planning the Small Business Festival video workshop for Casey CardiniaAhead of the Casey Cardinia Small Business Festival session, Reach Digital worked with Trainex Systems on the plan for a workshop on creating effective videos for websites.
- 09Merry Christmas from Reach Digital, 2013Reach Digital's 2013 holiday note to clients and councils, with office closing dates over the festive break.
- 10Is your business mobile ready? A Mornington Peninsula presentationA mobile-ready website has to work for real customers, not just pass a technical test. This Mornington Peninsula presentation explained responsive design, mobile websites and practical website choices for local businesses.
- 11Small Business Festival 2013, with the City of MonashSmall business workshops work best when they turn digital advice into practical website and content decisions. Reach Digital and the City of Monash delivered sessions on social media, video and mobile websites during Victoria's Small Business Festival.
- 12Social media marketing in MelbourneSocial media works best when it sends people back to a clear website. This Melbourne training session connected social media marketing, video and practical online communication for small businesses.
- 13Reach Digital at a Melbourne digital services expoReach Digital displayed its digital products and social media services at a Melbourne expo, meeting business owners interested in social media and mobile-ready websites.
- 14Getting ready for a Melbourne digital services expoAhead of a Melbourne digital services expo, Reach Digital updated its exhibition backdrop, ready to display its digital and social media services in person.
- 15Watching a real visitor use your websiteUser testing shows where a website loses real visitors. The Peek tool has changed, but the lesson still applies: watching someone use a site reveals problems internal teams often miss.
- 16Concrete5 CMS demoA practical demonstration of how a content management system can make routine website updates easier to understand and manage.
- 17Setting up the Changing Places Victoria Facebook pageReach Digital helped set up the Facebook page for Changing Places Victoria, supporting the campaign for accessible, adult sized change facilities across the state.
- 18Social media workshops and seminars across MelbourneReach Digital ran social media workshops and seminars for Melbourne councils over several years, helping local business owners turn social activity into useful website content.
- 19Social media workshops for Melbourne councilsReach Digital worked with Chisholm Institute, Ausindustry and several Melbourne councils to help local business owners understand social media as part of their website and content plan.
- 20Social media marketing Melbourne: the video workshopA hands-on Melbourne workshop on using YouTube and Facebook video as part of a social media marketing plan, with practical training rather than theory alone.
- 21A creative way to visualise your professional networkA visual map of a LinkedIn network can be a fun way to see your own online presence differently, even if it is more novelty than strategy.
- 22A short demo of how a responsive website worksA short demo video showing how one responsive website adjusts across screen sizes, used to make the idea concrete for local business owners.
- 23Why responsive design matters for Melbourne businessesAs mobile browsing grew, Reach Digital made the case for one responsive website over a separate mobile site. The principle still holds, even though the specific article it referenced has dated.
- 24Making sense of Google Analytics terminologyGoogle Analytics has its own language. A periodic table style graphic once helped make sense of it, and the underlying lesson, that the terms are worth learning, still applies.
- 25What m-commerce means for a small business websiteMobile commerce turns a customer's phone into a way to buy from a business anywhere. The specific payment technology mentioned here has moved on, but the principle still matters.
- 26Merry Christmas from Reach Digital, 2012Reach Digital's 2012 holiday note to clients and councils, marking a year of website, social media and video training work across Melbourne.
- 27Social media and video marketing workshop with the City of MonashA clear content plan gives social media and video somewhere useful to go. This City of Monash workshop helped local business owners plan online activity and create simple video for their websites.
- 28Social media and video marketing workshop with Hume City CouncilSimple video can give a local business website more clarity and trust. This Hume City Council workshop showed business owners how social media and video can support their website and online presence.
- 29An invitation to the Hume City Council social media and video workshopThe original invitation to Reach Digital's Hume City Council workshop on using social media and video, including a live demonstration, to market a local business.
- 30Five Melbourne businesses won a social media and content makeoverA competition run at the Small Business BIG Marketing exhibition gave five Melbourne businesses a social media and content makeover from Reach Digital.
- 31Ways. Means. Results.Ways. Means. Results. gives Reach Digital a clear way to describe practical web design work: understand the business, choose the right means and build toward useful outcomes.
- 32Exhibiting at Small Business BIG Marketing MelbourneBusiness events are most useful when conversations turn into clearer website and content decisions. Reach Digital used Small Business BIG Marketing in Melbourne to talk with business owners about content marketing and social media strategy.
- 33Exhibiting soon at Small Business BIG Marketing MelbourneAhead of exhibiting at Small Business BIG Marketing, Reach Digital previewed its exhibition backdrop and what attendees could expect from the event.
- 34Sponsoring an Australian Olympic representativeAlongside Trainex Systems, Reach Digital directed workshop registration fees to support Carmen Marton's Australian Olympic campaign.
- 35Social media marketing workshops for Melbourne businessesReach Digital announced a new round of council social media marketing workshops, starting with Moonee Valley City Council, covering video and content for websites.
- 36Using everyday digital tools to improve social media marketingReach Digital presented to the NWRBG networking group in South East Melbourne on using everyday digital tools to improve social media marketing, covered by the Star News Group.
- 37Social media marketing for the Mornington PeninsulaFollowing on from the 2011 Web Works Series, Reach Digital presented to the Peninsula Business Network on creating YouTube videos and sharing them through a website and social channels.
- 38Social media workshop with Moonee Valley City CouncilVideo becomes more useful when it sits inside a clear website journey. This Moonee Valley workshop showed local businesses how a simple live demonstration can become content for a business website.
- 39Reach Digital at Monash Enterprise CentreA local business setting can shape practical digital work. Reach Digital's Mulgrave base at the Monash Enterprise Centre connected the studio with small business workshops, council training and website advice.
- 40Supporting Stroke-A-Chord with social media and videoReach Digital used social media and a same-day edited video to help raise the profile of Stroke-A-Chord, a choir documentary project supporting a genuine community cause.
- 41Getting your business mobile ready: a Moonee Valley workshopReach Digital ran a Getting Your Business Mobile Ready workshop for Moonee Valley businesses, sharing practical advice on mobile-ready websites and digital tools.